JOHNNIE WALKER BLACK RUBY LAUNCH

Activation Union partnered with Diageo to launch Johnnie Walker Black Ruby through a bold, multi-channel campaign designed to drive trial and recruit new whisky drinkers. From partnering with Fever-Tree to delivering in-store sampling and impactful POS, we sparked discovery and purchase.

 

To extend the experience, we brought Black Ruby to life with a vibrant takeover at Cherry Bar @The Star Brisbane. We activated signature Black Ruby cocktails served with a live carving performance of ruby-shaped ice cubes that created theatre, shareability, and lasting brand impact.