JOHNNIE WALKER BLUE ROOM

An Australia first, Activation Union in collaboration with Johnnie Walker delivered luxury retail whisky experience - the Blue Room. Scotch lovers, first time tasters and gift-givers alike have been able to step into and immerse themselves in the luxurious world of Johnnie Walker Blue Label. 
 

Over 7 weeks the Blue Room drove sales through immersive tastings & bottle personalisation, whilst building brand advocacy through positive experience. Importantly through every booking and form we are capturing 1st party data capture on engaged users to support ongoing relationships and loyalty.