BUNDY'S BIG CASH CATCH

An integrated shopper promotion for Bundaberg Rum. We exploded the beloved $50k Big Cash Catch promotion in store, in venue, in stadium, in home and beyond to cement Bundy as the drink of the Summer, and of the cricket.

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We managed on ground activations at Adelaide Oval, MCG (x2), SCG and The Gabba to bring to life the $50K Cash Catch. As well as activating an iconic Bundy Queenslander Patio at the Gabba to connect more cricket fans than ever with Bundy Rum through the ultimate viewing experience.

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Overindexing with heartland - the promo saw great engaged/repeat entries on the campaign, and catch winners being die hard brand fans. Eg. Marlon who showed up to the catch with his own merch, has a dog named Bundy and even shared content from his Bundy Rum themed 21st!