DIAGEO LEARNING CENTRE
Create a connection between in-market activity, commercials, and supporting operations by redefining campaign activity and performance data processes to enhance team effectiveness and awareness.
What?
1. Architect a connection between marketing activity and commercial data.
2. Define a new operating model to enable more efficient and effective leveraging the new data accessibility.
How?
1. Dashboard that connects A&OP and actual sales data.
2. Planning dashboard for specific channels.
3. Data automation to pull activity data and depletion data from global centralised DB to regional DB for fast processing.
Delivery
1. Ability to measure, show ROI and optimise.
2. Parallel scale to support multiple campaign types.
3. Operations process and accountability audit.
