IBA METCASH EXPO

2025 was the second year we activated for Imperial Brands at the Metcash Expo in the Gold Coast – working closely with the customer teams and brand teams to land an activation concept that would create cut through, excitement and stand out next to their competitors whilst still adhering to the strict legal guidelines and approvals. Due to some heavy changes in the legal Public Health Bill, we were guided by imperial brands legal council to be ‘cautious’ for this year’s activation. Landing us executing a clean & corporate style booth with more minimalist branding and activity.