SMIRNOFF CRUSH

In a sea of premix innovation, launched Smirnoff Crush with impact by innovating key touchpoints & disrupting shoppers instore by landing key product benefits.

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The goal was to drive efficiencies to reduce cardboard production and support 2030 global sustainability initiatives and deliver incremental awareness in an ever increasing 'clean store' environment. 

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We reinvented the case stacker to deliver a great ROI. This involved a complete redesign and roll-out, with all new Diageo SKU's to undergo the same process and redesign.