TALLY-HO LIMITED EDITION PACKAGING

Tasked with bringing some vibrancy and excitement to the Aussie market for Tally-Ho Papers with our client Imperial Brands to celebrate their 90th Birthday. We worked on three different creative propositions to create some buzz and excitement around an iconic Aussie brand and a heritage rich country. Australia is a ‘dark market’ for Tobacco so we have heavy restrictions on how we can talk to and display products to consumers. The fun yet ‘safe’ option was selected to proceed with from the three creative solutions put forward.